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Online Communities — Are You Ready For It?
Online communities are the best way to build strong relationships with the people and organizations that matter to your company; however how do you know if your business is ready for such a community?...
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The Secret to Interaction – Community Members
We all know that interaction is the key factor to a successful online community, but sometimes just knowing something isn’t enough. We are still left with that million dollar question – how do we get...
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Be Social – Not Pushy
I’m a big fan of taking advantage of a good opportunity if it presents itself; however just because you have the opportunity to sell an idea or item, doesn’t necessarily mean you should. There is such...
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Why are LinkedIn Groups being neglected by so many BIG companies?
A Marketing Director at IBM told me today that they are successfully using their LinkedIn Groups as networking and lead generation channels. I decided to take a closer look. Here is what I found; The...
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Stop managing LinkedIn Groups and start nurturing LinkedIn Communities!
Last week I wrote a blog, ‘Why are LinkedIn Groups being neglected by so many BIG companies?’ and reviewed a LinkedIn Group managed by IBM and a number of other Groups managed by Accenture, HP and Cap...
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‘Do You Believe in God’ Poll – Is this most engaged and popular post on a...
Engagement levels and membership participation within a LinkedIn Group (we call engaged ‘LinkedIn Groups’ ‘Communities’) is a key barometer of their true-value both for members and group owners. To...
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Position your LinkedIn Group right or you’ll be pushing water up hill
Next to having a proactive Community Manager or someone dedicated to managing your LinkedIn Group the singular most important component of a successful LinkedIn Group is that it is strongly POSITIONED...
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